INFORMATION SEEKING AND CONSUMPTION STUDY 2020
An Outsell study for Copyright Clearance Center (CCC)
Home working has increased information sharing and re-use
From research and industry news to workforce trends and legislative reform, organisations rely on the re-use of published content to support collaboration and drive innovation.
Not surprisingly the rate of work-related content sharing has tripled since 2016.
Yet, surprisingly 47% of professionals recently surveyed are unaware of their organisations copyright policy, or unsure of its details.
We are publishing the key findings of this report from analyst firm Outsell and commissioned by our partner Copyright Clearance Center (CCC), to share cumulative insights about how copyright content is reused and shared in the workplace, to help you to assess your risk.
The study surveyed knowledge workers at companies headquartered in major countries including the United States, Japan, Germany, France, United Kingdom and Switzerland and focused on sectors including Consulting and Professional Services, Utilities, Finance, Law Firms, and Life Sciences and others.
Some of the key insights are below.
How much do employees share information, how is it sourced and what does it mean for your organisation?
- 16 instances of sharing per week V 5 instances in 2016
- 9 is minimum number of people content is shared with
- 49% of shared content is externally sourced compared to 36% in 2016
- 69% potential copyright infringements per employee per week compared to 18 in 2016
What is the impact of remote working on content sharing?
- 69% of respondents reported they were working from home during the pandemic
- 34% that reported working remotely said there was an increase in sharing of content during the pandemic
Executive workers share more content than management
- 24 instances of content sharing per week v management at 15
- 12 is the minimum number of people content is shared with compared to management at 9
- 144 potential copyright infringements per employee per week v managers at 74
- 63% of execs reported sharing more often during the pandemic compared to 27% of managers
The ways employees are sharing information at work are changing
- 48% share as email attachment compared to 44% in 2016
- 20% use a link in an email compared to 18% in 2016
- 16% use collaboration tools most often compared to 6% in 2016
Make sure you are protected against the risk of copyright infringement
We can help you manage the risk and will give you blanket permission to use content from millions of publications giving you peace of mind.
If any of your employees do any of the following you should find out more:
- Do you receive, access (including online) or share press cuttings?
- Do you copy or print articles from websites or other digital content?
- Do you email copies of articles or extracts from publications?
- Do you store copies of articles or reports on an intranet?
- Do you photocopy or scan content from books, magazines or journals?
With the above in mind, you may wish to apply for a CLA Licence or you may want further information to establish if a licence is required, if this is the case, please use the button below to contact us or call us free on 0800 085 6644.
The extracts from the study are reproduced here by kind permission of Outsell and Copyright Clearance Center (CCC) View or download the full original publication