The UK has nurtured some great inventors that have changed the way we live our lives, but no inventing duo is more beloved than Wallace & Gromit.
The duo behind the Techno trousers (or the wrong trousers to poor Gromit) and the 525 Crackervac have been making ‘life better’ with their mad cap inventions for 30 years.
With such a legacy, all of us at the Intellectual Property Office are excited to launch a new Cracking Ideas competition with Aardman. This will be the 8th competition and 10th year of the unique partnership which started with ‘Wallace & Gromit Present a World of Cracking Ideas’ exhibition at the Science Museum.
Asking children to ‘make life better’. We are asking the UK’s primary aged children to take a look at the world around them. To imagine a cracking idea that can help get mundane jobs done quicker, better and most importantly from the comfort of a warm armchair!
To support the entries we have developed a series of accompanying resources to inspire creativity and inventiveness. All curriculum led, they will get children engaged with product design and the importance of protecting the intellectual property they create and use within their inventions. The resources can be used in the classroom or any other learning setting (after schools’ clubs, youth centres and scouting/guiding groups) with different pathways depending on the time and resource available.
The competition is open now and will close on 24th April 2020. There are some exciting prizes including an Aardman model maker workshop at your school and one special invention will appear in an upcoming Aardman digital project. Everything you need to get started is available for free from crackingideas.com
About the Author
Catherine is the Senior Campaigns Manager at the Intellectual Property Office. She joined the Campaigns and Education team at the Intellectual Property Office in 2013 after spending 12 years in marketing roles in education and travel.
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